Learning to Beats

THE BRIEF: The UAE Board on Books for Young People (UAEBBY) is dedicated to promoting children's literacy and literature throughout the UAE and the Arab world. UAEBBY sought to create a compelling music video celebrating reading, as part of their "Read. Dream. Create" initiative.

THE TREATMENT: In collaboration with UAEBBY, Blink Studios produced the "Read. Dream. Create" music video, a dynamic three-minute piece designed to engage children through dance and music, fostering a love for literature. This captivating video featured a blend of filming real children following a custom-created dance choreography, animated characters brought to life, and vibrant illustrations, all aimed at engaging young audiences and encouraging them to enthusiastically embrace books and creativity.